The site for a small company EasyDiet just launched! I worked on the project as the web designer/front-end developer with the Slovak company ui42, who not only provided the client, but threw in their own content management system Buxus. Wonderful guys!
The project was a website overhaul aimed at better communicating EasyDiet's message about its product, that can be loosely translated as "a diet for lovers of gourmet food." EasyDied is a small company in Slovakia, Bratislava. The business is based on preparing five courses, six days a weak, to anyone who desires to lose weight and is willing to shell out 13.50 Euro a day on ready-made food.
I liked the owner who was very passionate about her service. Before she bought the business, she had been a very happy client. She told me EasyDiet saved her. Not by helping her lose weight, but by helping her get over a worsening eating disorder.
The owner believes that her product helps her clients not only to wear a swimsuit with confidence. It improves their eating habits - if they are up for it. Majority of EasyDiet's clients are people attempting to loose weight without starvation.
I tasted some of the EasyDet food, and all was yummy. Salmon with pasta was my favorite. I was not surprised to hear that EasyDiet has several long-term clients who simply don't feel like cooking, thinking about food and shopping for ingredients. They get their food cooked and prepared by EasyDiet and are off to play tennis.
The old website failed to communicate what was it that EasyDiet had to offer by completely confusing any visitor, accidental or not. After several interviews with EasyDiet's owner, I reworked the site's architecture and came up with a design that was in line with the brand's look and feel. I am pretty confident that site visitors will immediately understand what is the offer and what might be the benefits.
About a decade ago, my fearless reporter friend Matt Welch started a weblog and declared that blogs were the future. He insisted I started one myself. "Everybody should have a blog," he said.
Matt had a tendency to get excited about the weirdest ideas and then follow his vision, at times to a pretty bismal end. His "let's all blog" obsession seemed to be one of those plans slated for doom. Just like the idea to get rich and famous as a busker in Vienna.
However, Matt's idea to publish Prognosis - the first ever English language newspaper in Central Europe after the collapse of communism - turned into an amazing adventure. And even though Prognosis lasted only four years, Matt had proven to have pretty good instincts concerning the world of media.
But blogging? What a laughable concept.
Of course, I failed to grasp the potential of the nascent blogosphere. Those were the times of rampant dial-up. Blogs seemed all but a whim produced and read by people with too much time on their hands. Or something along those lines.
Of course, Matt was completely right. It is the future now and more people read and publish blogs than they read and publish print newspapers. Blog is the virtual proof of one's existence. Toast to that, dear Matt. I am starting a blog.
This blog is a work in progress. Am getting a feel of what I want it to do - to be able to build it as an application. To put my database (MySQL) and PHP skills to some real use. Just for the heck of it.